Artist of the Month: Cold Medina
February’s artist of the month is performance artist, writer and educator Christian Medina Beltz aka Cold Medina. His latest music video is Kick Game, a Lotta Entertainment exclusive. Medina’s music can be found on SoundCloud, Spotify and Apple Music. Beltz describes the latest single as “lyrical karate, giving different flows and rhyme techniques that sort of simulate the martial arts.” He says, “It’s all about mastering yourself and your mental and from that being able to channel your strength into action.”
Along with making music, he is an avid writer. He has written blog posts for Medium.com and his work has also appeared in Bloomberg BNA, the UW Center for Journalism Ethics, Charleston Post and Courier, The Smoking Section and Miami New Times.
According to his website, Cold Medina has “made it his mission to use storytelling as a means of cultural progression.” He says he tries to implement his example through following it in his own life. Right now, he does marketing and helps with the development of a Latino-led youth development agency which has arts and educational programs for “at-risk youth to learn in an environment that celebrates their culture and uplifts them through empowering programs.”
Beltz got his undergraduate degree from University of Wisconsin Madison and recently got his master’s degree from the Goldring Arts Journalism program at Syracuse University.
At UWM, he worked with campus radio station 91.7 WSUM to produce a weekly hip-hop show. He says, “I would say I learned a lot about creating a story or narrative through radio. Every week I would try to come up with a new theme and have the playlist that week have a flow to compliment our talking points. It also taught me a lot about the business of music outside of making it.”
Cold Medina tries to spread the message of how “everyone has a story to tell” through his music and writing. He says, “I want my art to empower people to live their truth, even the parts that are hard to recognize and acknowledge. I put my flaws just as much as my triumphs in my art because I want to share my truth. If I can share my truth and you are empowered by that, then you can do the same for others.”